About us

We help companies develop a clear vision for their next generation digital propositions (by knowing what customers really need)

Geometric shapeGeometric shapeGeometric shapeGeometric shapeGeometric shapeGeometric shapeGeometric shapeGeometric shape
Our point of difference?

Our deep focus on customer psychology and our multidisciplinary highly skilled senior team.

We bring together specialists across research, Jobs to Be Done, UX and product to fast track your initiatives and make real progress in weeks.

The world is moving quickly and we help you move faster by creating internal alignment around core customer needs (JTBD) that lead to clear opportunities to win. We’re for the tech innovators that aren’t content with competing, they want to lead the market.
oracle logo
SCV logo
Wise logo
Quicken logo
Thriva logo
Atom logo
Intuit logo
Shoal logo
Pawprint logo
Standard Chartered logo
Features

What makes Untold

Insightful simplicity

Our team excels in delivering strategic recommendations with clarity and effectiveness. We blend deep customer understanding with advanced AI tools for straightforward, actionable insights.

Results-driven approach

We focus on practical work and quality outcomes, allowing our results to speak for themselves. No grandiose claims, just solid performance.

Strategy and positioning guidance

Expert advice on strategy and positioning, tailored to your unique business needs and market dynamics.

Customer behavior insights

In-depth analysis of customer behavior and psychology, providing a deeper understanding of your target audience.

Advanced research capabilities

Comprehensive global qualitative and quantitative market research, combined with our specialized expertise in Jobs to Be Done methodology.

Data visualization and design

Skillful design and data visualization that bring insights to life, making complex information easily understandable and visually engaging.
The core team

Meet our experts in customer-led growth strategy

We blend our experience in market research, marketing strategy, design and consulting. You might recognize some names we've worked with – like Oracle, Burberry, Superdry, AIA, Intuit, Unilever, Wise, and more. We let our experience do the talking.
Adelynne Chao
Founder
Adelynne Chao, leveraging her global research and AI expertise at Untold Insights, is transforming market research with strategic, customer-centric solutions.
Learn more

35 women under 35 - Winner 2024

Awarded by Management Today
Simon Marmara
Digital Design & AI Specialist
Simon integrates 'design thinking' and AI expertise to create user-centric designs that align seamlessly with business objectives and enhance user experiences.
Learn more

35 women under 35 - Winner 2024

Awarded by Management Today
Sanjna Kirtikar
Behavioral Specialist
Sanjna combines her UCL-trained behavioral expertise and Jobs to Be Done methodology to develop strategies that effectively drive customer-focused behavioral change.
Learn more

35 women under 35 - Winner 2024

Awarded by Management Today

Want to find out more?

Reach out today.

Reach out to us by filling in the form, chatting with one of our experts, or scheduling an introductory call at your convenience to discuss how we can help drive your business forward.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.