About us

We are here to help businesses that want to foster deep customer empathy to succeed in today's world

Our point of difference?

We believe all research projects should offer a great user experience

Many research projects fail to reach their potential due to poor storytelling, difficult-to-decipher slides, and lack of collaboration. We're here to change this.
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What makes Untold

Think of us as research team crossed with creative agency

Clear storytelling

Our reports and presentations should leave you feeling clear on the findings, and excited to move forward.

Deep interview techniques

The way we interview customers focuses on unearthing the deeper needs that aren't apparent from the surface.

Competitive clarity

Expert advice on strategy and positioning, tailored to your unique business needs and market dynamics.

Customer empathy

We bring customers to life through stories and video making it easier for your teams to connect with them.

Research rigor

All our work is evidence-backed with qualitative or quantitative research done the right way.

Beautiful presentations

We excel at making complex information easily understandable and visually engaging.
The core team

Meet our experts

Our team brings together multiple skillsets and experiences with an entrepreneurial, optimistic self-starter attitude to tackle even the most challenging problems.
Adelynne Chao
Founder
Adelynne brings a creative and strategic lens to customer research. She focuses on rigorous approaches that come to life as customer stories that leave a lasting impression on teams.
Learn more

35 women under 35 - Winner 2024

Awarded by Management Today
Simon Marmara
Digital Design Specialist
Simon integrates UX design with AI to rapidly create user-centric designs that bring to life new product concepts so teams can not only dream of the future, but see it.
Learn more

35 women under 35 - Winner 2024

Awarded by Management Today

Want to know your customers even better?

Reach out today.

Drop us a note or schedule a call to speak with one of our team.
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