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Learn how to enhance design impact through the Jobs to be Done (JtBD) framework and create better user-centered solutions. And we use Apple to prove it.

How social media and TikTok created a new discovery funnel and what this means for brands

There has been a seismic shift in how we discover and purchase products which has us questioning whether market research is starkly out of touch?

Explore the transformative power of 'Jobs to Be Done' in our latest blog by Adelynne Chao. Learn how this strategic approach not only fosters innovation but also drives deeper customer engagement, competitive differentiation, and team motivation, offering a comprehensive guide for businesses aiming for market leadership.

Explore WeTransfer's mastery in addressing 'Jobs to Be Done' for digital collaboration and file transfer. This insightful blog delves into how WeTransfer innovatively meets user needs in a crowded digital space, setting a new standard for efficiency, security, and creative empowerment.

Discover the transformative role of AI in redefining the Go-to-Market (GTM) landscape. Dive into the synergy of human creativity and AI-powered insights for a future of efficient, impactful strategies.

Explore the evolving landscape of banking from service to utility, and discover actionable strategies that banks can emulate to retain customer engagement and loyalty in this competitive market.

In the world of digital products, especially in the B2B SaaS domain, competition is heating up. The key to staying ahead? A winning product marketing strategy.

Dive into a world where your segments aren't just data points, but dynamic personas you can interact with. Trial Avery, our demo AI persona and imagine how your segments can truly come alive.

We delve deep into an experiential walkthrough to give you a front-seat view of AI in action.

How your marketing team can benefit from AI to help elevate your brand and connect with customers.

How your product team can benefit from revolutionary AI-powered product development sprints.

This post outlines the benefits of our unique, AI-powered process that helps to accelerate and improve on a typical proposition development workstream.

Combining Personas and Jobs to Be Done can enhance your customer-led toolkit for more effective product and marketing strategies.

With the rise of new technologies and ever-evolving customer needs, it’s more important than ever to get creative in the way we approach our work.

Every year clients are reporting back the same struggles with market research studies in the industry forums. Many of these struggles relate to lack of actionability. And that brings us to the first sign your customer insight needs a refresh:

To make that investment and time worthwhile it is important to make sure your brand tracking is suited to your businesses products, services and solutions and most importantly your customers jobs

In this post we outline a 5 step evidence-based approach to unlocking new growth through identifying the key target audiences for your proposition.

We explain why needs-based segmentations are gaining popularity in a digital age, how they achieve this balance and overcome some of the challenges faced by other forms of segmentation.

Customers are human, and being human comes with its fair share of quirks and complexities. This makes it difficult for organisations to predict how people will react and respond to new strategies or decisions. Behavioral science digs past the assumption that humans will act in a logical or rational way.

Design thinking has garnered a fair share of attention in the past decade as a means for companies to foster creativity and promote innovation. However, despite using this process, potential gaps can still exist that can be filled with the use of Jobs to Be Done research.

So you have a new idea? You’re sure customers would love it- at least you think so……Perhaps some elements could be refined, but how will you know for sure what needs to change and what already works best? Here is where customer research powered by Jobs to Be Done can come in to be your guide.

Customer understanding is integral to great product marketing. Jobs to Be Done (JTBD) is integral to superior customer understanding.‍

When done right, customer conversations can transform your marketing strategy.

The theory of Jobs to be Done (JTBD) is a framework for understanding what motivates customers to make buying decisions.

Brand trackers are no longer fit for purpose. Marketers need a modern approach to customer insights that will help them grow sales, through understanding customers' jobs to be done

The core premise of Jobs To Be Done is completely logical, even common sense. It says: customers don’t want products, they want to achieve an outcome in their lives.