Customer-led product and innovation strategy | Untold

Define your north star product vision

We help you get clear on the customers' need, and how you're going to build propositions that solve it.

Learn about customer discovery methods

Adopt a mindset of continuous discovery that will set your teams up for success during product development.

Bring the customer into your ideation

We help you define a product vision that centers on the customer need, and then validate it with potential users to give you the confidence to move forward.

Own the future

In an ever-accelerating world we can no longer afford to stand still, this process will ensure you can lead the market with next generation solutions.

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Our process

Engage us for one of our sprints and go from customer need > product vision in a matter of weeks

01 | Discovery phase

Here we will deep dive into the customer's world. We will look beyond the existing products they use today, to uncover the deeper needs and motivations that point towards opportunities for innovation.

02 | Spot opportunities

We then conduct a competitor analysis that maps out how effectively needs are being served today, making clear where the biggest demand opportunities are.

03 | Ideation sprint

We get your teams together to do great work and have fun while doing it. We bring the voice of the customer into all debates, and help facilitate the team towards an exciting product vision.

04 | User validation

We bring concepts to life as inspiring vision prototype designs and test them with potential users. This ensures the propositions we developed resonate with target audiences.

05 | Product vision and roadmap

We create a powerful narrative and visual presentation around the product vision and how you get there, empowering your team to move ahead with confidence.