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We collaborate with a diverse network of panel partners and recruitment specialists to recruit consumers, B2B prospects, and even those considered hard to reach. Moreover, if you have existing customer lists, we are well-equipped to engage with them directly.
Our experience spanning over a decade in customer and behavioral insights has sharpened our ability to discern between surface responses and genuine customer sentiment. Our approach is more like a deep, conversational dive than a standard question and answer format. This makes customers feel more comfortable to share their thoughts and motivations. We always prioritize qualitative techniques for discovery before adopting surveys which we use mainly for sizing or validation.
Our approach emphasizes the customer's perspective at the heart of competitor analysis. We uncover the reasons behind competitor success by seeing how they deliver against the core needs and desires of their customers. By adopting this lens, we can identify potential gaps in the market—areas where competitors might be missing the mark. This insight helps us see how we might address unmet customer needs with new solutions.
We tend to focus on collaborations with tech-enabled companies, but our expertise spans a broad range of sectors. We think this is a strength as it means we can draw from cross-sector inspiration to help solve common challenges. If you're keen to understand our experience in a particular sector, please get in touch.
