Sanjna is a behavioral specialist and customer strategist with a Masters in Social Cognition from UCL. She brings a wealth of experience in leading behavioural change initiatives, previously working at Accenture Digital. Sanjna is a specialist in Jobs to Be Done (JTBD) methodology, utilizing her expertise to understand customer needs and develop effective strategies. Her deep understanding of social cognition enables her to design impactful solutions that drive behavioral change and deliver exceptional customer experiences.