Sanjna Kirtikar

Behavioral Specialist
Sanjna combines her UCL-trained behavioral expertise and Jobs to Be Done methodology to develop strategies that effectively drive customer-focused behavioral change.

35 women under 35 - Winner 2024

Awarded by Management Today

Sanjna is a behavioral specialist and customer strategist with a Masters in Social Cognition from UCL. She brings a wealth of experience in leading behavioural change initiatives, previously working at Accenture Digital. Sanjna is a specialist in Jobs to Be Done (JTBD) methodology, utilizing her expertise to understand customer needs and develop effective strategies. Her deep understanding of social cognition enables her to design impactful solutions that drive behavioral change and deliver exceptional customer experiences.

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