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A leading marketplace in business aviation industry sought our expertise in crafting Sales and Operations Product Vision Strategies that would not only cater to the current needs of the industry but also pave the way for future advancements.
We began by applying our tried and tested customer-led methodology, which goes beyond simply collecting product feedback to deeply explore the emotional and social psychology of different personas involved in the flight operations process. Through this approach, we identified the Jobs to Be Done, uncovered key opportunities, and designed vision prototypes in close collaboration with the client.
We conducted over 20 interviews with brokers and operators in both the U.S. and Europe, digging deeper into their motivations and behaviors. Alongside these insights, we carried out a thorough competitor analysis, reviewing key competitors and outside industry examples on the sales and operations sides of their businesses.
To foster creativity and efficiency, we facilitated two week-long, in-person design sprints powered by AI. From these sessions, we developed high-fidelity concepts that not only inspired but also visualized new products and solutions.
Finally, we conducted a second round of user interviews, leveraging our methodology once more to validate and refine the vision prototype through the lens of emotional and psychological drivers.
The newfound clarity and alignment enabled by the Sales and Operations Product Visions has empowered the teams facilitating crucial alignment across departments. The strategy has received overwhelmingly positive feedback from both existing customers and board, signalling strong buy-in for ongoing product development.
