Research & Strategy Specialists

We help you deeply understand your target market

We believe the businesses that know their customers better than the competition, will beat the competition.
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The way people shop and choose solutions is nothing like it was 20 years ago

Untold exists to upgrade old-world market research techniques, and help clients decode customer behavior in a digital world.

Choose the right target audience

We help you identify the niche under-served opportunities to deliver outstanding customer experiences for the right target audience.

Map their digital buying journey

We make it easy to break down the digital buying journey using Jobs to Be Done (JtBD) theory and frameworks.

Discover what truly drives them

We clearly bring to life through strong narratives, video and visuals the human and emotional undercurrents of customer buying behavior.
We help you get beneath what customers say they want, to find out what they really want.

What we do best

Digital buying behavior made simple

We design a research study that doesn't just scratch the surface, but gets you the insights you really need about what drives buying behavior in your market.

Actionable next steps

Don’t get lost in what the data means, our clear frameworks and Jobs to Be Done (JTBD) approach helps to clearly highlight the biggest opportunities.

Beautifully clear presentations

No more long and boring reports of endless data. We craft stories and narratives backed with evidence to inspire and excite your teams.

Collaborative learning

Collaborative sessions or workshops help get everyone involved, and help us activate the insights through marketing messaging, value proposition or vision prototypes.

Our Mission

Bring deep customer empathy into every business we work with.
What we offer

Our services

Research (Jobs to Be Done)

Our process will help you map out customer buying journeys, unmet needs and competitive landscape to help you identify underserved opportunities.

Product Strategy

We help you find out how to position your product in the market ensuring a strong value proposition and strong leading features that tie to the customer need.

Marketing Support

Our research can help to uncover the emotional buying drivers of customers to help you craft more effective marketing messaging.

Our partnership with Untold has delivered transformative results in helping to redefine our future product portfolio. The Untold team bring an exceptionally high-level of research, product and design thinking skills to our partnership. They effectively went beyond traditional methods to spark innovation, significantly elevating our understanding of our customers’ needs in the process.

Tobias Gunnesson
Chief Product Officer
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Your segments, brought to life

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Our innovative platform houses your research and insights, bringing personas to life and enabling your team to interact with your segmentation like never before.
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What we offer

How it works

Intro Call

Book a no-obligation call with our team to discuss your needs and goals.

Scope Alignment

Based on your goals, we define a clear project plan that aligns with your priorities and budget.

Agreement & Kickoff

We host a kick-off session with all key stakeholders to set out our goals for the project.

Discovery

We conduct the research, expert interviews and competitive analysis.

Collaborative Learning

We host collaborative working sessions that invite your teams to take part and apply the insights.

Rapid Activation

We deliver a beautifully clear presentation that outlines key learnings and actionable next steps.
Our work

Case Studies

A showcase of our recent impact and client testimonials.

Reimagining the user experiences that power business aviation

Learn how Untold brought to life an exciting and inspiring Product Vision for the business aviation sector which resulted in acclaim across senior stakeholders, customers and investors leading to a subsequent $200m acquisition deal for the firm.
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Strengthening Oracle’s marketing initiatives with global consumer research

Discover our partnership with Oracle, where we delivered global consumer research, data-driven insights and tailored content to bolster their marketing and solution-building efforts, achieving impressive traction and engagement.
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Unlocking B2B growth potential for a sustainable SaaS tool

Untold’s tailored understanding of audience landscapes, facilitated by the Jobs to Be Done methodology, can empower businesses to align their strategies more effectively with market realities.
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Refining a HealthTech growth strategy

Untold's ability to harness deep audience insights, can help innovative businesses to redefine their growth strategies and thrive in complex markets.
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Crafting a successful GTM strategy

See how Untold’s innovative research techniques guided a sustainable digital bank's go-to-market strategy, targeting the right market with the right products for climate-conscious millennials.
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Refine the focus

Discover how Untold’s in-depth customer research guided a leading software provider to refine their target market, enabling them to focus on more valuable prospects.
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Reinventing a Fintech brand

Discover how Untold's Jobs to be Done segmentation guided a global payment company's successful pivot from a transfer service to a digital bank for global citizens.
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Appealing PFM

Explore how Untold's customer-led research and AI-driven ideation helped a long-established financial software company redefine its brand and product strategy for a new generation of consumers.
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Our content

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Want to know your customers even better?

Reach out today.

Drop us a note or schedule a call to speak with one of our team.
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